With the local tourism board’s Costa Del Sol Elite Collection, Marbella is expected to fly the flag for the whole coast, bringing the finest holidays, villas and accommodations, shopping and leisure to markets with high purchasing power.
This plan will be officially presented in March at the Arabian Travel Market tourism fair as well as other luxury fairs around the world such as Las Vegas in August and ILTM in Cannes.
This plan is expected to raise millions of revenue to the coast as it targets, at least for now, three markets which showed the strongest spending activity in the area for the past years: Russia, Persian Gulf and The United States of America.
According to the Costa Del Sol Tourist Board:
- One of the countries which has best managed the crisis.
- 2011 saw the lowest inflation in the past twenty years.
- Travel Budget—1, 430 Euros, with an average of stay of 11.5 days.
- 34,000 Russians visited Costa Del Sol in 2011 (and increase of 50.7%)
Persian Gulf (Arab countries such as Qatar, UAE, Saudi Arabia, Kuwait, Oman and Bahrain)
- A total of 195,695 visitors from these countries came in 2011 (Jan-Oct). An increase of 40% compared with the same period in 2010.
- 8-15 nights is the average stay of 26% of visitors.
- 4-7 nights is the average stay of 50% of visitors from the Persian Gulf.
- Travel Budget—2, 281 Euros with an average stay of between 4 and 7 days for 37% of visitors.
- 73% stay in hotels.
- Malaga occupies fifth place in the list of provinces which receive this market.
Source: Sur in English Newspaper
Marbella is expected to go back to its roots when it was considered to be an exclusive destination and playground to only the rich and royals.